Stephane Garelli is professor of World Competitiveness at IMD, one of the world's leading business school, and at the university of Lausanne. He is considered a leading authority on world competitiveness, having pioneered this new field of economics and founded the World Competitiveness Center. Yet the goal of this book is to move beyond academic analysis and show the day-to-day realities of competitiveness. Thus, it highlights 100 questions which illustrate competitiveness: Is boring competitive?, What are things worth?, Can we trust statistics?, Should we care about Made in? Is failure the price of success?, Do we work too much? Why do large companies disappear? Do we need the rich? How many friends do you need to succeed?, Do you have a market value?, Are you hooked on digital?, Is divorce a good business etc. The style avoids technicalities and the answers stress the impact of competitiveness on our daily lives. Why am I concerned' What can I do about it?
